Hi, I’m Pan

Brand thinking. UX execution. Business results.

I’m a brand and UX designer with 15+ years of experience, most of it spent at Alibaba.com building and growing the digital products, brand systems, and campaigns that helped expand its U.S. and international business.

About me

Let’s talk

Alibaba.com USA

Building a B2B Seller Acquisition Website From the Ground Up

UX/Web Design
SEO
Growth Marketing

Designed, launched, and grew Alibaba.com’s USA seller acquisition website end to end, evolving it from a simple lead capture page to a full self-serve purchase experience. Traffic grew 4x, with paid orders exceeding the annual target in the first half of the year.

View case study

Alibaba.com Build Up

Building a Brand and Platform for a National SMB Program

Brand Design
Experiential Design
Creative Direction

Created the brand identity, national tour creative, and website for Alibaba.com Build Up from scratch, supporting 13 in-person events across 10 cities and growing lead generation 300%+ year over year.

View case study

View more projects

Ready to work together?

Let’s talk about what you’re building.