Pan Lau

Hi! I’m Pan.

Brand & UX Designer

I help companies build digital experiences that perform. With 15+ years designing across brand, UX, and growth marketing, including leading creative strategy for Alibaba.com across US, Mexico, and global markets. I connect brand, content, and user experience into cohesive systems that drive real business results.

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Featured Work

Alibaba.com USA

Built a localized seller acquisition platform from scratch. Grew from zero to 4x traffic, 2x SEO traffic, and a fully transactional membership model in under two years.

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Alibaba.com Brand Guidelines

Led the development of Alibaba.com’s first English-language global brand guidelines, establishing visual standards used across internal teams and external partners worldwide.

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What I Do

Brand Design

Visual identity, brand systems, and guidelines built to scale across teams and global markets.

UX and Web Design

Information architecture, responsive design, and conversion-focused experiences built to perform.

Campaign Design

Integrated creative across digital, social, email, print, and live events that drives results.

Creative Direction

End-to-end visual leadership across channels, teams, and partners that keeps brands consistent.