Pan Lau

Hi, I’m Pan

Designing Digital Experiences that Drive Growth

I’m a brand and UX designer with 15+ years of experience shaping digital products and marketing experiences. My work bridges brand, content, and user experience to help companies grow and scale globally. I led creative initiatives for Alibaba.com across the U.S., Mexico, and international markets.

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Featured Work

Alibaba.com Seller Acquisition Website

Built and owned Alibaba.com’s US seller acquisition platform end to end, from wireframes through front-end development and ongoing optimization. Grew monthly visitors 4X, with leads growing 4X and paid orders growing 3X in the first year.

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Alibaba.com Brand Guidelines

Led the development of Alibaba.com’s first English-language global brand guidelines, establishing logo usage, color, typography, and photography standards used across internal teams and external partners worldwide.

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Alibaba.com Trade Show Booth Design

Designed the full booth experience for Alibaba.com’s National Hardware Show, including environmental graphics, print collateral, and a custom HTML kiosk across 8 iPads that secured 35%+ more leads over three days.

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Aibaba.com booth at National Hardware Show 2015, Las Vegas

What I Do

Brand Design

Visual identity, brand systems, and guidelines built to scale across teams and global markets.

UX and Web Design

Information architecture, responsive design, and conversion-focused experiences built to perform.

Campaign Design

Integrated creative across digital, social, email, print, and live events that drives results.

Creative Direction

End-to-end visual leadership across channels, teams, and partners that keeps brands consistent.