Hi, I’m Pan

Brand thinking. UX execution. Business results.

I’m a brand and UX designer with 15+ years of experience, most of it spent at Alibaba.com building and growing the digital products, brand systems, and campaigns that helped expand its U.S. and international business.

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Alibaba.com USA

Building a B2B Seller Acquisition Website From the Ground Up

UX/Web Design
SEO
Growth Marketing

Designed, launched, and grew Alibaba.com’s USA seller acquisition website end to end, evolving it from a simple lead capture page to a full self-serve purchase experience. Traffic grew 4x, with paid orders exceeding the annual target in the first half of the year.

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Alibaba.com Build Up

Building a Brand and Platform for a National SMB Program

Brand Design
Experiential Design
Creative Direction

Created the brand identity, national tour creative, and website for Alibaba.com Build Up from scratch, supporting 13 in-person events across 10 cities and growing lead generation 300%+ year over year.

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