Pan Lau

Hi, I’m Pan

Brand thinking. UX execution. Business results.

I’m a brand and UX designer with 15+ years of experience, most of it spent at Alibaba.com building and growing the digital products, brand systems, and campaigns that helped expand its U.S. and international business.

About me
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Alibaba.com USA

Building a B2B Seller Acquisition Website From the Ground Up

  •  UX/Web Design
  • SEO
  • Growth Marketing

Designed, launched, and grew Alibaba.com’s USA seller acquisition website end to end, evolving it from a simple lead capture page to a full self-serve purchase experience.

4x

Traffic growth

15x

Search growth

70%+

Non-Paid Traffic

View case study

Alibaba.com Build Up

Building a Brand and Platform for a National SMB Program

  • Brand Design
  • Experiential Design
  • Creative Direction

Created the brand identity, national tour creative, and website, building a consistent visual system across in-person events, digital platforms, and branded content.

30+

Events Produced

300%+

YoY Lead Growth

4x

Program REVENUE

View case study

View more projects

Ready to work together?

Let’s talk about what you’re building.