Pan Lau

Hi, I’m Pan

Brand thinking. Creative execution. Business results.

I’m a brand design leader with 15+ years of experience, most of it spent at Alibaba.com building brand systems, creative campaigns, and growth marketing programs that helped expand its U.S. and international business.

About me
Let’s talk

Alibaba.com USA

Building a B2B Seller Acquisition Website

  •  Web Design
  • SEO
  • Growth Marketing

Designed, launched, and grew Alibaba.com USA seller acquisition website end to end, evolving it from a simple lead capture page to a full self-serve purchase experience.

4x

Traffic growth

4x

Qualified leads

3x

sales growth

View case study

Alibaba.com Build Up

Building a Brand and Platform for a National SMB Program

  • Brand Design
  • Experiential Design
  • Creative Direction

Created the brand identity, national tour creative, and website, building a consistent visual system across in-person events, digital platforms, and branded content.

30+

Events Produced

300%+

YoY Lead Growth

4x

Program REVENUE

View case study

View more projects

Ready to work together?

Let’s talk about what you’re building.